Upgrading to up-to-date contact lists can be a substantial investment, and is likely to require cost justification. Through our years of experience in this sector, we have developed a return-on-investment tool which quickly provides tailor-made estimates of how updating your contact databases can reduce cost savings and perhaps more importantly, increase the number of responses you receive to your email, telemarketing and direct mail campaigns.
This ROI tool consists of an Excel spreadsheet with two worksheets - one looking at cost savings and one estimating response rate improvements. Although it comes pre-loaded with an example, you can change key variables such as number of telemarketing calls, cost per mailing, response rates, email bounce rates, etc. to match your own situation. The difference between having an old contact database and an up-to-date one is then clearly shown.
We would be very happy to receive your responses to this ROI tool so that we can continue to improve it.
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